What You Need to Know and Do...
After discussing what your needs are and you agree on moving forward with the project., you will need to select your budget, for example Level 1, 2 or 3. The next step would be to select a domain name. We normally do all this for our clients, that said, we try to keep is as simple and as short as possible and the closest to your trade name. Remember with over 1 billion active named websites on the world wide web, your first few domain names (or URLs) may be taken, if this is the case, we will offer you many other options for your to choose.
Once, we register your domain, nobody else in the world can have that exact name with that URL. Remembering, your website won’t get picked up by search engines right away, this is where we come in, we register your website name with Google and place many search engine key words into the back of your website so that (a) search engines can find you and trust you.
You also need to consider what a potential client is looking for, e.g. a person searching for local driving lessons will search driving schools, so, its important that your company name is included in that search, i.e. your company name and what you do.
Once, we register your domain, nobody else in the world can have that exact name with that URL. Remembering, your website won’t get picked up by search engines right away, this is where we come in, we register your website name with Google and place many search engine key words into the back of your website so that (a) search engines can find you and trust you.
You also need to consider what a potential client is looking for, e.g. a person searching for local driving lessons will search driving schools, so, its important that your company name is included in that search, i.e. your company name and what you do.
A Little About Website Content...
We recommend to keep a website short and simple and straight to the point, visitors don't have the time or really need to know too much at this stage. Web pages should be set out with easy navigation and relevant information, It should not be all about you, but what you are selling. The "Five Ws" comes to mind, Who, What, Where, When and Why + How? We ensure that your website content strikes a healthy balance between explaining how you will help and assist, in reaching their goal for example, in the case of a driving school...
Learning to drive undertaking their EDT lessons and passing their driving test, obviously for different companies there would be different key words etc., essentially you are giving your target audience what they are looking for, quickly maintaining their interest and more importantly staying on your site. With carefully positioned " buttons or actions to call" or email are important, thus commence conversations right from the start, remember, at this point, you are trying to build trust with each new visitor. This is a great way to give them information they are looking for without making it all about you or your brand.
Learning to drive undertaking their EDT lessons and passing their driving test, obviously for different companies there would be different key words etc., essentially you are giving your target audience what they are looking for, quickly maintaining their interest and more importantly staying on your site. With carefully positioned " buttons or actions to call" or email are important, thus commence conversations right from the start, remember, at this point, you are trying to build trust with each new visitor. This is a great way to give them information they are looking for without making it all about you or your brand.
Find the Above Confusing... Then Leave It To Us.
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